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The value of a Twitter follower for small and medium-sized businesses

...When someone follows you on Twitter, you gain a chance to engage with that person over time. Now a 2013 study shows that followers don’t just see your Tweets — they also take actions that benefit your business.For example, customers share positive...


How often should you post on your Facebook pages?

... number?Well obviously there is no exact ideal number, but there is a range. Typically if you post fewer then 2 posts a week, you will not engage your audience enough for them to maintain a social connection with you, and you will lose engagement. If you...


eMarketer Estimates Show Twitter Leads Social Networks in Japan

... to be one of the strongest markets for Twitter. The tendency to engage in self-effacing behavior is common in the country, and Twitter allows users to engage in social media without drawing attention to themselves,” said eMarketer forecasting analyst Cindy...


New Study Reveals SMB Companies Are Increasing Adoption of Modern Marketing Techniques

... with a complex set of marketing challenges as they look to drive the best customer experience, understand and engage their audiences, accelerate sales cycles, and deliver the fastest time to revenue. To understand how SMBs are addressing these challenges...


コミュニケーションツール利用に関する意識調査 2015

...“シゴトでココロオドルひとをふやす” Wantedlyはシゴトでココロオドルひとをふやすために、働くすべての人が共感を通じて「であい/Discover」「つながり/Connect」「つながりを深める/Engage」ためのビジネスSNSを提供しています。 108-0071 東京都港区白金台5-12-7 MG白金台ビル4F東京メトロ「白金台」駅より徒歩5分 JR「目黒」駅より徒歩12分...

2013年1月6日Digital Dayaフィードバック数:93マーケティング海外

Top10 Rankings 2012 - Heads of State on Twitter

...Our latest ranking report of heads of state from around the world using social media to engage their citizens.Posted DEC 2012This research note provides updated rankings on heads of state and national governments who are using social media to change...


In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows

...As the modern water cooler, social media has become everyone’s favorite place to engage with one another as they watch TV. So which shows and programs generated the most buzz in the 2016-17 season? Q1 was challenging across FMCG categories...


The Connected Devices Age: iPads, Kindles, Smartphones and the Connected Consumer

...The growing popularity of connected devices, from tablet computers like the Apple iPad to smartphones, portable games players, and eBook readers like the Kindle and Nook, is already changing how some consumers engage with media. It is also creating...



... that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals.Personalized MarketingYour customers want simple and personalized experiences, no matter how they interact with you. But creating...



Black Friday Results 2014

... that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals.Personalized MarketingYour customers want simple and personalized experiences, no matter how they interact with you. But creating...


IBM Reports Record Online Shopping for Thanksgiving and Black Friday

... that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals.Personalized MarketingYour customers want simple and personalized experiences, no matter how they interact with you. But creating...


Social Media Report 2012: Social Media Comes of Age

...Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them.According to Nielsen and NM...


Looking back: Cyber Monday, Black Friday & Thanksgiving Shopping in Real Time

... that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals.Personalized MarketingYour customers want simple and personalized experiences, no matter how they interact with you. But creating...


Building Trust Capital: The new business imperative in the Kinship Economy

... and ethicsHuman rightsOur peopleHomeOur peopleOur people homeDiversity and equalityModern Slavery Statement 2016Environmental sustainabilityHomeEnvironmental sustainabilityEnvironmental sustainability homeIHG Green Engage™ systemCarbon and energyWaterSustainable...


Smartphones Account for Half of all Mobile Phones, Dominate New Phone Purchases in the US

... categories. Perspectivesfrom Nielsen's leading voicesCreative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative has great power, regardless of where, when and how it runs. ReportsPerspectives on Retail...


Mobile Apps Help Lure Customers, Spur Loyalty

...Mobile apps have proven to be a new tool that businesses can use to engage with customers in a variety of ways: providing information, as a customer relations management tool and to build a brand—to name just a few. An October 2013 survey...


Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year

... browser and app access. 70 Percent of Mobile Social Networkers Posted a Status Update While on Their Mobile Device Understanding how mobile users interact with social media is important for brands looking to engage with on-the-go consumers. comScore...

2013年2月19日Pew Research★フィードバック数:1745マーケティング海外


Pew Internet: Social Networking (full detail)

...Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below...



Gamers on YouTube: Evolving Video Consumption

... from the broader gaming category to videos related to the top 10 console games of 2012. We looked at over 170 videos viewed from early anticipation and research to purchase and play, to understand how fans engage with content at each stage. When looking...



Replies and Retweets on Twitter

..., but are now also first to be wary of its limitations: why pay Facebook to reach and engage fans if we can achieve similar objectives, mostly for free, on other networks?”Burns discovered, for example, that Red Bull’s main Facebook page has 44 million fans...


How Are Retailers Using Mobile in the Changing Path to Purchase?

..., advertisers want to introduce—or reintroduce—themselves to consumers, and a bit further down, engage them and build a long-term relationship. Smartphones have unique abilities to make these introductions and build relationships.Consumers usually shop...

2014年2月7日Pew Researchフィードバック数:0マーケティング海外

6 new facts about Facebook

....5Facebook users “like” their friends’ content and comment on photos relatively frequently, but most don’t change their own status that often.When asked about the frequency with which they engage in certain behaviors on the site, Facebook users tend to point...


10 Surprising New Twitter Stats to Help You Reach More Followers

.... Twitter engagement for brands is 17% higher on weekendsI guess not many people know about this one, because only 19% of brands tweet on the weekends. If you’re trying to encourage your followers to engage with you on Twitter but you don’t want to work over...


Gartner Says Worldwide Mobile Advertising Revenue Forecast to Reach $3.3 Billion in 2011

... will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015."Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving...

77% of Display Ads are Never Seen: Sticky

.... They also found that advertisers have 1.7 seconds, on average, to engage consumers.While both Sticky and comScore’s numbers are high, they are affirming what many have been assuming for a while. So why is this number so high? More importantly, how should...

2012年1月31日Pew Researchフィードバック数:471マーケティング海外

How Americans used their phones to assist with purchasing decisions this holiday season

... to look up either product reviews or prices online, roughly half (representing 17% of all cell owners) used their phones to engage in both of these activities.As a result, the same groups that use their phones to look up online product reviews—such as cell...


11% quarterly growth in downloads for leading app stores

... central to how consumers engage with content and connected services, and how they personalize their devices around the app-enabled features that are important to them,’ said Adam Daum, Canalys Chief Analyst, Analytics. ‘This is a multi-billion-dollar...

2014年11月4日Bookseller Media★フィードバック数:0デジタル家電海外


Bookseller Digital Census: fears over future-proofing

... entertainment environment, where content can move fast and slow; where active readers can choose to lean in and engage with authors via social media or crowd-funding platforms; where price is relative to platform; and where content is starting to live outside...


ANA Study Reveals Marketers are Increasing Spend on Native Advertising But Disclosure, Ethics and Measurement are Key Issues

... is highest across both. Eighty-five percent of respondents who engage in native advertising do so via digital/online publishers, and 71 percent through social media.Disclosure and ethics are key issues. Two-thirds of respondents agree that native advertising...

Mobile Traffic Up 125% but Conversions Lag Behind Desktop

.... desktop vs. tablet,” said Brad Mattick, BrightEdge’s VP of marketing. “Each device is unique in how consumers interact and engage, and marketing activities should reflect this. Leaders are taking the time to develop responsive web sites- our customer...



Internet Ad Revenues At $20.1 Billion Hit Historic High For Half-Year 2013, Up 18% Over Same Time In 2012, According to IAB

... and engage is evident across digital screens, whether big or small.”“Consumers are embracing new screens, new content and transforming how they shop, communicate and consume content at an accelerated clip,” said Sherrill Mane, Senior Vice President, Research...


Breaking Bin Laden: visualizing the power of a single tweet

...@CapehartJ: Whatever it is, it couldn’t wait until tomorrow a.m.Michael Cohen, a Senior Fellow at the American Security Project and and Elmira Bayrasli, a Forbes blogger had the following conversation:Public conversations on Twitter engage and prompt others...


Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

... to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences.”Key findings highlighted in the report include:Mobile phones drive digital traffic around the world, while tablets are gaining steam. The share...


Majority of Businesses and Economies Are Not Ready for Digital Platforms

... on the Platform Readiness Index strongly correlate to the levels of digital platform activity and investment in G20 countries (see figure 2).The report recommends that governments engage with businesses leaders to advance a range of policies that can create a rich...

2014年9月10日アドビ システムズ★フィードバック数:0モバイル海外


ADI: Large-Screen Smartphone Browsing On Rise; Wi-Fi Topples Cellular

... their investment between apps and mobile Web sites. Apps are typically used to drive engagement with loyal customers who are willing to download a branded app in exchange for value and utility. In contrast, mobile Web sites can be used to engage with new visitors...


Livestreaming Q1'17: Twitch vs YouTube, Avg. Spend, LTV and Tip Volumes

... Channel?Streamlabs provides a must-have suite of software tools for broadcasters to engage, monetize and grow their channels. We process tips for the majority of streamers, and are used by 78% of the largest 25K channels on Twitch and Youtube Live that use...

2017年9月11日Pew Researchフィードバック数:0マーケティング

How People Approach Facts and Information

..., groups with messages might want to plan wholly different processes to reach the Confident (who are basically information omnivores), compared with the Wary (who are quite reluctant to engage with new material).Secondly, the typology highlights...


Global Mobile Advertising Revenue Hits $19.3 Billion (?14.6 Billion) in 2013 Nearly Doubling From Previous Year, According to IAB, IAB Europe and IHS

... the importance and adoption of the mobile platform, both in Europe and globally,” said Townsend Feehan, CEO, IAB Europe. “Businesses of all sizes are now able to engage their customers via mobile and demonstrating a clear opportunity for publishers to take...


Smartphone user study shows mobile movement under way

... estate agents should do more with QR technology to better engage the mobile users.let me know what you think: May 17, 2011 at 8:35 AM great article it shows how mobile world is taking over and soon it will be the buzz of the town May 19, 2011 at 5:54 AM...

2010年12月28日Pew Researchフィードバック数:198マーケティング海外

Generations 2010-オンライン行動の世代間比較レポート

...) and older cohorts are more likely than Millennials to engage in several online activities, including visiting government websites and getting financial information online.Finally, the biggest online trend: While the youngest and oldest cohorts may differ...

2012年4月16日Pew Researchフィードバック数:432マーケティング海外

Digital differences

..., there has been significant growth in the activities internet users engage in once they are online. As a result, the gap in technical experience—and general understanding of the internet—between online adults and offline adults is increasing.Email and search...

2013年7月17日Pew Researchフィードバック数:287社会/政治海外

Japanese Public’s Mood Rebounding, Abe Highly Popular

..., Japanese attitudes about the country’s strategic role in the world are evolving. For some time, there has been a robust public debate within Japan about whether Tokyo needs a military capacity and a willingness to engage in security operations commensurate...


Open Data Across Canada - A Snapshot

... engage with citizens, especially to prioritize data for release.Six of the active jurisdictions use an open licence, which allows people to freely reuse any of the information.Who’s using open data?The survey found that there’s a strong market for open...




... solutions help retail suppliers acquire and act on the information they need to operate more efficiently, simplify processes and engage with customers. From supply chain management to point of sale marketing, they are revolutionising the consumer experience...

2015年1月19日Evolution Finance★フィードバック数:0キャリアとスキル海外


2015′s Best and Worst Metro Areas for STEM Professionals

... change their interactions with students to engage and motivate all students by learning and acting to dispel stereotypes, build self-efficacy and confidence in students, change the classroom climate for underrepresented students, and change the mindset...


Music subscription revenues help drive growth in most major markets

....Source: IFPIConsumers engage with licensed servicesRecord companies are licensing a diverse range of services, successfully meeting different consumer preferences. This is illustrated in research undertaken by Ipsos MediaCT covering ten markets in four...

2017年6月4日Boston Consulting Groupフィードバック数:0マーケティング

What China Reveals About the Future of Shopping

... than adhering to a rigid schedule of product launches. They’ve become increasingly sophisticated in their use of multimedia and multiple channels to reach and engage consumers. What’s more, they’re at the forefront of using data, analytics, and consumer...


デジタル・イネーブルメント(Digital Enablement)

... to learn digital services.Government is looking to use e-government services to engage with citizens – an example of this is the government’s NHS participation program to encourage citizens to engage with medical professionals online. Develop...


... and the companies they rely on. Ad Roundup: Releases to protect, engage consumersIn today's advertising roundup, a trio of releases set up to help merchants and brands better engage with consumers, and to protect both business and consumer data. Barracuda Networks...



Digital News Report 2013

... participates in some way with news each week. We have identified a group of intense participators (10%) who engage proactively and share stories widely, often many times a day, and a group of easy participators (30%) who like and rate stories and post...



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