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Line Will Top 50 Million Users in Japan This Year

Messaging service Line will total 50.2 million individuals in Japan this year, according to eMarketer’s latest forecast, increasing 10.3% from 2016. By the end of 2021, that user figure will reach 58.5 million.The homegrown service is the largest cha


eMarketer Estimates Show Twitter Leads Social Networks in Japan

Japan is home to one of the world’s largest Twitter audiences, which will total 25.1 million people this year, or 47.3% of the country’s social network user base, according to eMarketer’s latest forecast of worldwide social network users.Twitter actu


eMarketer Releases New Estimates for Time Spent with Media in India, Japan and South Korea

In 2017, daily time spent with digital media among adults will top 3 hours in Japan (3 hours 5 minutes) and South Korea (3 hours 26 minutes). Those in India will average less than half that time (1 hour 18 minutes), with digital accounting for just u


New Estimates for Digital Video Viewing in the APAC Region

Digital video will be watched by more than 998.0 million people in the Asia-Pacific region in 2016, according to eMarketer's new estimates for the region.Not surprisingly, China makes up a huge portion of the total for the region, with more than half



Global Ad Spending Growth to Double This Year

Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.Several factor


Total US Ad Spending to See Largest Increase Since 2004

Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achie


Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile

Desktop search in the US is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer.US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of


Mobile Apps Help Lure Customers, Spur Loyalty

Mobile apps have proven to be a new tool that businesses can use to engage with customers in a variety of ways: providing information, as a customer relations management tool and to build a brand—to name just a few. An October 2013 survey of executiv


Retail, Electronics See the Highest Mobile Ad CTRs Among Verticals

There’s no doubt that the fast adoption of mobile devices heralds significant and fundamental changes for advertising. eMarketer estimates that worldwide mobile internet ad spending will grow by 62.1% this year, topping $29.43 billion.In December 201


Marketers Find Success on Social Through Customer Engagement

Quality beats quantity when it comes to measuring social media effectiveness, according to an August 2013 study by ExactTarget. The survey found that 38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience mem


The Year of Social?

Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising. And social media companies are providing advertisers better targeting than ever, and more ways to see the return on investment, accordin


How Are Retailers Using Mobile in the Changing Path to Purchase?

Digital has complicated the path to purchase. The orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow. However, the broad model of the s


Consumers Click on Marketing Emails Most on Friday

Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse. The email marketing software company found that 17.9% of a week’s worldwide marketing emails were sent on T


Majority of US Internet Users Will Redeem Digital Coupons in 2013

Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance. T


Marketers Uncertain About Future Digital Marketing Priorities

If there’s one truism in marketing, it’s that things are always changing. And digital technologies have no doubt accelerated that pace. A September 2013 survey of US marketers from Adobe found that identifying the most important marketing issues comi


Facebook Sees Big Gains in Global Mobile Ad Market Share

Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward mobile devices, is resulting in dramatic gains in mobile ad market share, according to eMarketer’s latest estimates of worldwide ad spending and revenues


RTB Ad Spend Continues Robust Growth

Programmatic buying continues to gain traction in the US online ad market, and eMarketer’s latest forecast projects growth this year of 73% on spending on digital display ads purchased through real-time bidding (RTB).eMarketer estimates US advertiser


Twitter Forecast Up After Strong Mobile Showing

eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenue in 2013 before nearing $1 billion next year. According to the new forecast, more than half o


US Mobile Ad Spending Jumps to $4 Billion

US mobile ad spending is growing faster than previously expected, due in large part to the success of so-called “native” ad formats like Facebook’s mobile newsfeed ads and Twitter’s Promoted Products. These products represent a seamless experience ac


Tablet Owners Most Active in M-Commerce

Increased tablet adoption could be the push that mobile commerce needs to get off the ground. Data fromIpsos indicates that tablet ownership leads to greater mobile purchasing, perhaps due to an improved shopping experience on the media-rich devices.


US Mobile Ad Spending to Top $1 Billion for First Time in 2011

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Twitter Ad Revenues to Soar This Year

Twitter has received enough media attention to be a household word, but still has a relatively small audience. The Pew Internet & American Life Project found in November 2010 that just 8% of online Americans used the service. But eMarketer is cautiou




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