「consumers」に関する調査データ一覧 | 調査のチカラ

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2017年6月4日Boston Consulting Groupフィードバック数:0マーケティング

What China Reveals About the Future of Shopping

Imagine being in the middle of Times Square, surrounded by flashing lights, fast-talking vendors, street performers, live music, noisy traffic jams, and endless other distractions. Now imagine you’re online and surrounded by the same energetic chaos

2016年6月8日CREATIVE STRATEGIESフィードバック数:0モバイル海外

Voice Assistant Anyone? Yes please, but not in public!

Navigation Voice Assistant Anyone? Yes please, but not in public!June 3rd, 2016Alexa, Siri, Cortana, and OK Google are all hot names in tech right now. Digital assistants powered by artificial intelligence are the next big thing for Amazon, Apple, Mi

2016年5月31日Unrulyフィードバック数:0マーケティング海外

Unruly Launches Manifesto To Help Japanese Brands Beat The Ad Blockers

Unruly Launches Manifesto To Help Japanese Brands Beat The Ad BlockersVideo ad tech company advises advertisers on how to deal with the rise in ad blockers ahead of Advertising Week Asia in Tokyo; Survey finds 94% of Japanese consumers would consider

2015年12月14日エリクソンフィードバック数:0モバイル海外

Ericsson's 10 hot consumer trends for 2016: Early adopters less important

{ Markettagged:True , MatchedLanguageCode:True }Consumers expect artificial intelligence (AI) interfaces to start taking over from smartphone screens Faster than ever take-up of networked technologies makes early adopters less important Eight out of

2013年12月13日Third Door Mediaフィードバック数:0マーケティング海外

Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches

Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product SearchesNew research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online.According to data fr

2013年11月15日ニールセンフィードバック数:0マーケティング海外

84 Percent of Global Respondents More Likely to Visit Retailers that Offer a Loyalty Program

Global Loyalty Levels Highest for Mobile Phone Brands/Service Providers and Financial Institutions; Lowest for Food and Beverage Categories, Online RetailersNew York – Nov. 12, 2013 – Nearly 60 percent of global respondents said that loyalty programs

2013年11月11日eMarketerフィードバック数:0マーケティング海外

How Are Retailers Using Mobile in the Changing Path to Purchase?

Digital has complicated the path to purchase. The orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow. However, the broad model of the s

77% of Display Ads are Never Seen: Sticky

77% of Display Ads are Never Seen: Sticky New research from Sticky finds that 77 percent of viewable ads are never seen. CategoriesSeventy-seven percent of Display ads are never seen, even those that are considered “viewable” (defined as fifty perce

2013年9月19日ニールセン★フィードバック数:0マーケティング海外

情報の経路ごとの信頼感が見られます。

UNDER THE INFLUENCE: CONSUMER TRUST IN ADVERTISING

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news

2013年5月30日シスコシステムズ★フィードバック数:0セキュリティ/ネットワーク海外

車の購入についての調査です。

Consumers Desire More Automated Automobiles, According to Cisco Study

About UsWe welcome the re-use, republication, and distribution of "The Network" content. Please credit us with the following information: Used with the permission of https://thenetwork.cisco.com/.

2013年1月28日Trendstreamフィードバック数:1254マーケティング海外

SOCIAL PLATFORMS GWI.8 UPDATE: Decline of Local Social Media Platforms

Share thisSocial media has revolutionized the way we interact with brands. With its ever-expanding importance in the lives of consumers, its prominence is increasing across every stage of the Our latest wave of research uncovers some surprising truth

2012年7月13日ニールセン★フィードバック数:435モバイル海外

アメリカでのスマートフォンのOS/メーカーのシェアです。

Two Thirds of New Mobile Buyers Now Opting For Smartphones

Millennials represent 26% of households across America. And not only do Millennials hold great potential as the new wave of parents, they also carry their fair share of weight when it comes to FMCG spending—which will grow as they progress in their c

2012年5月17日ニールセンフィードバック数:184モバイル海外

State of the Appnation ? A Year of Change and Growth in U.S. Smartphones

Confidence on a global scale ended the third quarter two points higher than in the previous period, and fast-moving consumer goods sales in many countries are trending upward as a result. Over the last year, mainstream U.S. retail outlets sol

2012年5月8日ニールセンフィードバック数:129モバイル海外

America’s New Mobile Majority: a Look at Smartphone Owners in the U.S.

While American consumers still claim to spend twice as much on eating at home as they do on dining out when compared to just a few years ago, they're spending nearly 2% more on dining out and 2% less on food and beverages at home. As 2018 sta

2012年3月30日ニールセンフィードバック数:242モバイル海外

Smartphones Account for Half of all Mobile Phones, Dominate New Phone Purchases in the US

With more ways to connect to media than ever before, sports still capture our heart strings—and our attention. And that’s good news for brands. Radio remains the top way to reach consumers across all media platforms. Each week, more Americans tune in

2011年12月6日IHSフィードバック数:8製造業/エレクトロニクス海外

Intel Reasserts Semiconductor Market Leadership in 2011

Digital OrbitTracking the readiness and impact of transformative technologies across key industries by infusing survey results from industry influencers with IHS Markit's cross-vertical expertise. Read more 5G: Clarity, impact and potentialTo optimiz

2011年11月4日ニールセンフィードバック数:269モバイル海外

Generation App: 62% of Mobile Users 25-34 own Smartphones

Millennials represent 26% of households across America. And not only do Millennials hold great potential as a new wave of parents, they also carry their fair share of weight when it comes to FMCG spending—which will grow as they progress in their car

2011年7月29日ニールセン★フィードバック数:471モバイル海外

アメリカのスマートフォン市場データです。

In U.S. Smartphone Market, Android is Top Operating System, Apple is Top Manufacturer

As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers' online usage, behaviour and habits, as well as what's driving e-commerce adoption. Amid the country's rising love for craft

2011年7月7日ニールセン★フィードバック数:182モバイル海外

アメリカのスマートフォン向けアプリ-ゲームについての調査結果です。

Play Before Work: Games Most Popular Mobile App Category in US

Across a recent general population survey, 31% of adults 18-24 said that they watch while working out at the gym. That's 7% higher than adults 25-34 and more than double than those 35 and older. Total album equivalent audio consumption in the

2011年7月1日ニールセンフィードバック数:353モバイル海外

In US, Smartphones Now Majority of New Cellphone Purchases

For health and beauty care brands and marketers, connecting with consumers requires understanding trends at a channel and category level. Now that health and wellness is a mainstream tend, manufacturers and retailers need to be much more focused when

2011年5月6日ニールセンフィードバック数:264デジタル家電海外

Connected Devices: How We Use Tablets in the U.S.

While American consumers still claim to spend twice as much on eating at home as they do on dining out when compared to just a few years ago, they're spending nearly 2% more on dining out and 2% less on food and beverages at home. As 2018 sta

2011年4月27日Googleフィードバック数:514マーケティング海外

Smartphone user study shows mobile movement under way

Tuesday, April 26, 2011 | 10:00 AM 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to

2010年9月14日ニールセンフィードバック数:694モバイル海外

Android Soars, but iPhone Still Most Desired as Smartphones Grab 25% of U.S. Mobile Market

Asian-American consumers are on the cutting edge of everything digital. And their preferences, habits and adoption of devices are indicative of a larger U.S. trend that is seeing consumers turn to their devices for their favorite content. While U.S.

2010年8月10日ニールセン★フィードバック数:2070マーケティング海外

Nielsenによるアメリカ人のオンラインでの行動に関する調査結果です。

What Americans Do Online: Social Media And Games Dominate Activity

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to b

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インターネットの発展によって、多くの企業が貴重なデータをオンラインに公開してくれるようになりました。それらの”調査のチカラ”を皆さんに活用していただくことで、データを公開してくれている企業にももっと光が当たるようになればうれしいです。
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