「consumers」に関する調査データ一覧 | 調査のチカラ


Channel (S)hopping

The number of channels used by shoppers before they purchase continues to increase, making high street shoppers more demanding and better informed than ever before.As part of a recent study of multichannel shopping behaviours, Pragma conducted a nati

2016年6月8日CREATIVE STRATEGIESフィードバック数:0モバイル海外

Voice Assistant Anyone? Yes please, but not in public!

Navigation Voice Assistant Anyone? Yes please, but not in public!June 3rd, 2016Alexa, Siri, Cortana, and OK Google are all hot names in tech right now. Digital assistants powered by artificial intelligence are the next big thing for Amazon, Apple, Mi


Unruly Launches Manifesto To Help Japanese Brands Beat The Ad Blockers

NewsVideo ad tech company advises advertisers on how to deal with the rise in ad blockers ahead of Advertising Week Asia in Tokyo; Survey finds 94% of Japanese consumers would consider using ad blocking software.TOKYO – May 26, 2016 –Unruly today unv


TransferWise launches Future of Finance report

Today we're launching our report on the Future of Finance: How Technology is Democratising the Financial Services Sector. The report shows that a major shift in consumer banking behaviour across the world can be expected over the next five years. Our


Ericsson's 10 hot consumer trends for 2016: Early adopters less important

Ericsson's 10 hot consumer trends for 2016: Early adopters less importantConsumers expect artificial intelligence (AI) interfaces to start taking over from smartphone screens Faster than ever take-up of networked technologies makes early adopters les

2013年12月13日Third Door Mediaフィードバック数:0マーケティング海外

Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches

Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product SearchesNew research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online.According to data fr


84 Percent of Global Respondents More Likely to Visit Retailers that Offer a Loyalty Program

Global Loyalty Levels Highest for Mobile Phone Brands/Service Providers and Financial Institutions; Lowest for Food and Beverage Categories, Online RetailersNew York – Nov. 12, 2013 – Nearly 60 percent of global respondents said that loyalty programs


How Are Retailers Using Mobile in the Changing Path to Purchase?

Digital has complicated the path to purchase. The orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow. However, the broad model of the s

77% of Display Ads are Never Seen: Sticky

>>77% of Display Ads are Never Seen: Sticky77% of Display Ads are Never Seen: StickySeventy-seven percent of Display ads are never seen, even those that are considered “viewable” (defined as fifty percent of an ad being visible to a user for one or m




Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news



Consumers Desire More Automated Automobiles, According to Cisco Study

The NetworkWe welcome the re-use, republication, and distribution of "The Network" content. Please credit us with the following information: Used with the permission of


America’s New Mobile Majority: a Look at Smartphone Owners in the U.S.

American consumers’ media-viewing behaviors and usage are unique to the device being used. We still spend most of our time on traditional platforms, but we also look to explore the wide range of content channels made available by new media. A rec


App-Happy with Android: The Most Popular Android Apps by Age

Categories with the largest—and quickest—dollar and volume declines came from the center of the store. However, the impact of fresh growth on the total store is more complicated than the old “fresh vs. center” myth. 26% of global respondents wish


Smartphone user study shows mobile movement under way

Tuesday, April 26, 2011 | 10:00 AM 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to




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