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Total US Ad Spending to See Largest Increase Since 2004

Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achie


Music subscription revenues help drive growth in most major markets

Music subscription revenues help drive growth in most major marketsSubscription services' revenues up 51 per cent in 2013, helping global digital revenues grow by 4.3 per centEurope sees growth for the first time in 12 years. Revenues stable in the U


Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile

Desktop search in the US is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer.US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of


Facebook Sees Big Gains in Global Mobile Ad Market Share

Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward mobile devices, is resulting in dramatic gains in mobile ad market share, according to eMarketer’s latest estimates of worldwide ad spending and revenues


Developer Economics: App market forecasts 2013-2016

Developer Economics: App market forecasts 2013-2016The global app economy was worth $ 53Bn in 2012, and expected to rise to $ 143Bn in 2016. As part of our new Developer Economics: App Economy Forecasts 2013-2016 report, Senior Analyst, Andreas Pappa


US Mobile Ad Spending Jumps to $4 Billion

US mobile ad spending is growing faster than previously expected, due in large part to the success of so-called “native” ad formats like Facebook’s mobile newsfeed ads and Twitter’s Promoted Products. These products represent a seamless experience ac


Twitter Ad Revenues to Soar This Year

Twitter has received enough media attention to be a household word, but still has a relatively small audience. The Pew Internet & American Life Project found in November 2010 that just 8% of online Americans used the service. But eMarketer is cautiou




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