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Login Newsletter sign up1-800-405-0844AppTrackingTransparency (ATT) changed how the mobile ad industry approaches monetization and measurement.Here’s a look at how ATT has affected mobile app publishers and advertisers’ monetization models, budget al

Login Newsletter sign up1-800-405-0844Industry KPIs is the latest product from Insider Intelligence designed to allow companies to measure and compare their own performance against industry benchmarks — all in one place. Advertising, Media, & Mark

Login Newsletter sign up1-800-405-0844Industry KPIs is the latest product from Insider Intelligence designed to allow companies to measure and compare their own performance against industry benchmarks — all in one place. Advertising, Media, & Mark

Login Newsletter sign up1-800-405-0844Industry KPIs is the latest product from Insider Intelligence designed to allow companies to measure and compare their own performance against industry benchmarks — all in one place. Advertising, Media, & Mark

Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.Several factor

Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achie

Desktop search in the US is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer.US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of

Mobile apps have proven to be a new tool that businesses can use to engage with customers in a variety of ways: providing information, as a customer relations management tool and to build a brand—to name just a few. An October 2013 survey of executiv

There’s no doubt that the fast adoption of mobile devices heralds significant and fundamental changes for advertising. eMarketer estimates that worldwide mobile internet ad spending will grow by 62.1% this year, topping $29.43 billion.In December 201

Quality beats quantity when it comes to measuring social media effectiveness, according to an August 2013 study by ExactTarget. The survey found that 38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience mem

Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising. And social media companies are providing advertisers better targeting than ever, and more ways to see the return on investment, accordin

Digital has complicated the path to purchase. The orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow. However, the broad model of the s

Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse. The email marketing software company found that 17.9% of a week’s worldwide marketing emails were sent on T

Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance. T

If there’s one truism in marketing, it’s that things are always changing. And digital technologies have no doubt accelerated that pace. A September 2013 survey of US marketers from Adobe found that identifying the most important marketing issues comi

Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward mobile devices, is resulting in dramatic gains in mobile ad market share, according to eMarketer’s latest estimates of worldwide ad spending and revenues

Programmatic buying continues to gain traction in the US online ad market, and eMarketer’s latest forecast projects growth this year of 73% on spending on digital display ads purchased through real-time bidding (RTB).eMarketer estimates US advertiser

eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenue in 2013 before nearing $1 billion next year. According to the new forecast, more than half o

InsightsBrowse recent articles exploring the many ways digital transformationis changing your industry, curated by the Insider Intelligence team.

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