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Media better represents millennials and baby boomers than advertising New YouGov research also reveals social media is missing a trick by ignoring baby boomersMillennials and baby boomers in the UAE and Saudi Arabia feel they are represented better b

30 Under 30 Asia 2017: Media, Marketing & Advertising

Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. Internet advertising will attract 36.9% of all advertising expenditure, up from 34.0% in 20

IHS Markit forecasts advertising revenue will grow 7.1% to $532bn, in 2016. Advertising markets are benefitting from a strong global economy, which increased 2.4% in real terms (the highest level since 2007 excluding 2014). Strong growth in world rea

ANA Study Reveals Marketers are Increasing Spend on Native Advertising But Disclosure, Ethics and Measurement are Key IssuesANA Study Reveals Marketers are Increasing Spend on Native AdvertisingBut Disclosure, Ethics and Measurement are Key IssuesNEW

FeaturedWhat's NewState of the IndustryThe digital marketing and media industry regularly confronts fresh adversaries eager to intercept the flow of ad dollars, often to the disadvantage of consumer choice. Ad blocking is the latest crisis du jour, a

FeaturedWhat's NewState of the IndustryThe digital marketing and media industry regularly confronts fresh adversaries eager to intercept the flow of ad dollars, often to the disadvantage of consumer choice. Ad blocking is the latest crisis du jour, a

Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.Several factor

Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achie

Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising. And social media companies are providing advertisers better targeting than ever, and more ways to see the return on investment, accordin

Digital has complicated the path to purchase. The orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow. However, the broad model of the s

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news

eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenue in 2013 before nearing $1 billion next year. According to the new forecast, more than half o

Adobe Digital Index 2012 年第1四半期版 Global Digital Advertising Update