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In markets around the world, retargeting has been helping marketers make the shift from traditional trial-and-error programs to real-time programmatic campaigns. But how can it serve the unique needs of Japanese advertisers?We partnered with third-pa

ANA Study Reveals Marketers are Increasing Spend on Native Advertising But Disclosure, Ethics and Measurement are Key IssuesANA Study Reveals Marketers are Increasing Spend on Native AdvertisingBut Disclosure, Ethics and Measurement are Key IssuesNEW

The State of Mobile Commerce 2016Criteo analyzes billions of online transactions to uncover trends and identify keys to a winning mCommerce strategy. We’ve analyzed billions of transactions every quarter since 2014 to understand mobile commerce tren

Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company. Today's marketers are faced with a new set of problems — too much data t

Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company. Today's marketers are faced with a new set of problems — too much data t

Quality beats quantity when it comes to measuring social media effectiveness, according to an August 2013 study by ExactTarget. The survey found that 38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience mem

Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company. Today's marketers are faced with a new set of problems — too much data t

Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse. The email marketing software company found that 17.9% of a week’s worldwide marketing emails were sent on T

If there’s one truism in marketing, it’s that things are always changing. And digital technologies have no doubt accelerated that pace. A September 2013 survey of US marketers from Adobe found that identifying the most important marketing issues comi

Why marketers aren’t giving social the credit it deserve

Latest Consumer Insights and TrendsWhat’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx influence across the U.S. is inspirin