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ANA Study Reveals Marketers are Increasing Spend on Native Advertising But Disclosure, Ethics and Measurement are Key IssuesANA Study Reveals Marketers are Increasing Spend on Native AdvertisingBut Disclosure, Ethics and Measurement are Key IssuesNEW

Quality beats quantity when it comes to measuring social media effectiveness, according to an August 2013 study by ExactTarget. The survey found that 38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience mem

Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse. The email marketing software company found that 17.9% of a week’s worldwide marketing emails were sent on T

If there’s one truism in marketing, it’s that things are always changing. And digital technologies have no doubt accelerated that pace. A September 2013 survey of US marketers from Adobe found that identifying the most important marketing issues comi