2018年11月号:エスピーアイ独自消費者調査データベース “SCS”による日本におけるメディアハビット分析:第四弾 「web/digital-mediaにおける行動分析、アプリ・アクセスジャンルとサイト」 2018.11.13いつも「エスピーアイニュース」をお読み頂きまして誠にありがとうございます。 企業のマーケティング・広告宣伝活動における費用/価格/投資対効果についての、測定/ベンチマーキング/透明化/最適化、を使命とする株式会社エスピーアイは、独自に保有する「SCS(エスピーアイ・コンシ
プレスリリース/ニュースリリース配信の共同通信PRWire グループエムの「State of Digital」リポート、2018年にオンラインメディアの視聴時間が従来型TVを上回るグループエムの「State of Digital」リポート、2018年にオンラインメディアの視聴時間が従来型TVを上回るAsiaNet 73338(0777)【ニューヨーク、ロンドン2018年5月3日PR Newswire=共同通信JBN】*eコマースは2018年に15%増加し、小売業の10%を占めるWPP系列メディ
LINEユーザーに最も愛されたメディアは?「LINE MEDIA AWARD 2017」受賞メディアを発表! LINE公式アカウントを通じて独自のニュースダイジェストを配信しているメディア218媒体の中から、今年最も活躍したメディアを表彰する「LINE MEDIA AWARD 2017」を発表!今年は、「地方メディア部門:山梨日日新聞」「趣味・カルチャー部門:枚方つーしん」「エンタメ部門:NEWSポストセブン」「女性部門:RoomClip mag」「男性部門: Car Watch」「ビジネス・サ
Media better represents millennials and baby boomers than advertising New YouGov research also reveals social media is missing a trick by ignoring baby boomersMillennials and baby boomers in the UAE and Saudi Arabia feel they are represented better b
News Use Across Social Media Platforms 2017As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center. This is
In 2017, daily time spent with digital media among adults will top 3 hours in Japan (3 hours 5 minutes) and South Korea (3 hours 26 minutes). Those in India will average less than half that time (1 hour 18 minutes), with digital accounting for just u
Wednesday, May 31, 2017 New Report Finds that Social Media Habits of Fortune 500 CEOs are Sputtering; Only 40% Have a Social Media PresenceEngagement with Social Media Remains Flat, Despite Influx of New Group of Leaders Among Fortune 500SILICON SLOP
#StatusofMindIn May 2017, RSPH and the Young Health Movement published a report examining the positive and negative effects of social media on young people’s healthThe report includes a league table of social media platforms according to their impact
30 Under 30 Asia 2017: Media, Marketing & Advertising
Generation Z to Switch the Majority of Purchases to Retailers That Provide the Newest Digital Tools and Channels, Accenture Research RevealsYoung consumers seek voice-activated ordering, curated subscriptions and automatic-replenishment shopping mode
インターネットから得られるさまざまな統計データを基に、メディアや書籍ではあまり取り上げられることのないサイバーセキュリティの裏(?)世界を探訪する本連載。前回は中国のDNSサーバについてお話ししましたが、今回はTwitterから得られる統計情報を扱ってみたいと思います。 言わずもがな、Twitterは最も多くの人に利用されているSNSの1つです。2016年2月のTwitter Japanの発表によれば、Twitterの利用者は2015年12月時点で3億2000万人、うち約1割が日本国内からのアク
Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the speed with which digital connectivity is changing the lives of people all over the world.’ available to the public, but in
Social Clicks: What and Who Gets Read on Twitter? Abstract : Online news domains increasingly rely on social media to drive traffic to their websites. Yet we know surprisingly little about how a social media conversation mentioning an online article
The Common Sense Census: Media Use by Tweens and Teens, 2015This is a large-scale study that explores young people's use of the full range of media and technology. It offers a comprehensive picture of the use of media by kids, age 8 to 18 in the U.S.
We use cookies to improve your experience on our site. For information on these cookies and how to remove them, read our cookies policy. This report examines children's media literacy. It provides detailed evidence on media use, attitudes and under
Thursday, August 20, 2015Amazon, Apple, Google, and Roku dominate streaming media device market with 86% of salesResearch firm examines adoption and purchase trends for CE devices in the streaming media space A new Parks Associates report on streamin
ニュースリリース雑誌FRaU3月号『あなたのヒーローはこの男だ。』発売記念!FRaU×TSUTAYA映画ラバーズ「史上"最恐&最悪"ヒール」の発表 株式会社T-MEDIAホールディングス 株式会社講談社 FRaU編集部2015年02月12日 CCCグループでネット宅配レンタル、映像・音楽配信などのネットエンタテインメント事業を行う株式会社T-MEDIAホールディングス (本社:東京都目黒区、代表取締役社長兼CEO:櫻井 徹 以下、T-MEDIA)は、 株式会社講談社『FRaU』編集部(本社:東京
Media Center We recognize the importance of providing timely, relevant information to the media and general public. Our media center provides current and archived news and supporting media assets. For information regarding Investor opportunities and
Getting Involved Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB Join us as we convene top leaders in tech, media, and marketing to sh
Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising. And social media companies are providing advertisers better targeting than ever, and more ways to see the return on investment, accordin
FacebookやTwitterの広告についてのデータです。
Topics to FollowCustomer ExperienceFollowAdvertisingFollowAnalyticsFollowCampaign ManagementFollowContent ManagementFollowPersonalizationFollowEmail MarketingFollowCommerceFollowAdobe's Picks
Menu HomeThe Sprout PlatformBuilt to help today’s smartest social businesses put their consumers at the center of their strategic approach.Welcome, small business marketers! We’ve been hard at work figuring out the strategies and tools that help smal
Teens, Social Media, and PrivacyTeens, Social Media, and PrivacyTeens share a wide range of information about themselves on social media sites;1 indeed the sites themselves are designed to encourage the sharing of information and the expansion of net
属性によるソーシャルメディアの利用状況の違いを見ています。
Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below.Soci
Share thisSocial media has revolutionized the way we interact with brands. With its ever-expanding importance in the lives of consumers, its prominence is increasing across every stage of the Our latest wave of research uncovers some surprising truth
アメリカでのスマートフォンのOS/メーカーのシェアです。
Latest Consumer Insights and TrendsAfrican Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers’ path to purchase is non-linear and technologically driven. While broadcast, cable and other TV options maint
Press ReleaseComscore and Facebook Release Research Paper "The Power of Like 2: How Social Marketing Works"Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift AnalysisRESTON, VA, Jun
Business Media 誠のトップページ右下で行っているアンケート「誠VOICE」。第16回では日本の首相の評価や、たばこの適正価格についてアンケートを行いました。 「2000年以降の首相であなたが一番評価する人は?」と質問したところ、選択肢の中で在任期間が1980日と最も長い「小泉純一郎」氏が38%でトップ。郵政民営化に代表される構造改革に挑んだ姿勢が評価されたようです。2位は「麻生太郎」氏で25%、3位は「安倍晋三」氏で15%。一方、最も評価が低かったのは「森喜朗」氏でした。 民主党政
Latest Consumer Insights and TrendsAfrican Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers’ path to purchase is non-linear and technologically driven. While broadcast, cable and other TV options maint
Latest Consumer Insights and TrendsAfrican Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers’ path to purchase is non-linear and technologically driven. While broadcast, cable and other TV options maint
Radio continues to reach a large segment of Americans when they're on the move, offering advertisers the ability to deliver the right message to the right audience at the right time. In looking at store count trends over the past 10 years, we
To friend or to de-friend, that is the question. New research from NM Incite, a Nielsen McKinsey company, reveals that there are innumerable factors that help Facebook users decide to add a friend or cull someone from the fold, though knowing someone
Radio continues to reach a large segment of Americans when they're on the move, offering advertisers the ability to deliver the right message to the right audience at the right time. In looking at store count trends over the past 10 years, we
Latest Consumer Insights and TrendsAfrican Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers’ path to purchase is non-linear and technologically driven. While broadcast, cable and other TV options maint
Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the
Radio continues to reach a large segment of Americans when they're on the move, offering advertisers the ability to deliver the right message to the right audience at the right time. In looking at store count trends over the past 10 years, we
アメリカのスマートフォン市場データです。
Radio continues to reach a large segment of Americans when they're on the move, offering advertisers the ability to deliver the right message to the right audience at the right time. In looking at store count trends over the past 10 years, we
アメリカのスマートフォン向けアプリ-ゲームについての調査結果です。
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
Radio continues to reach a large segment of Americans when they're on the move, offering advertisers the ability to deliver the right message to the right audience at the right time. In looking at store count trends over the past 10 years, we
Radio continues to reach a large segment of Americans when they're on the move, offering advertisers the ability to deliver the right message to the right audience at the right time. In looking at store count trends over the past 10 years, we
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
Radio continues to reach a large segment of Americans when they're on the move, offering advertisers the ability to deliver the right message to the right audience at the right time. In looking at store count trends over the past 10 years, we
Nielsenによるアメリカ人のオンラインでの行動に関する調査結果です。
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
「調査のチカラ」は無料で閲覧できる、たくさんの調査データのリンク集です。検索機能も備えていますので、調査データが他のどこよりも簡単に探せます。
インターネットの発展によって、多くの企業が貴重なデータをオンラインに公開してくれるようになりました。それらの”調査のチカラ”を皆さんに活用していただくことで、データを公開してくれている企業にももっと光が当たるようになればうれしいです。
※ご紹介しているデータの利用許諾や購入については提供元ごとに対応が異なります。是非とも各リンク先にてご相談ください。
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